MassNet Marketing Blog

Today, I want to discuss the various things that you need to check to ensure that your website is ready to receive traffic.

Think of this: If you were expecting company at your home, there are certain things you might do in advance. You would make sure your home was clean, that there was fresh soap and clean hand towels in the bathroom, and you might prepare some snacks, or even an entire meal.

Preparing your website follows the same concept. You want to make sure that things are neat, tidy and pleasing to the eye. Check to make sure that your navigation follows a logical sequence. Make sure everything is spelled correctly and update your website regularly with plenty of good content. (Don’t under estimate the importance of updating your website frequently – nobody wants to visit an ‘outdated bulletin board’…and search engines are notorious for rewarding frequently updated websites with higher rankings!)

If your site isn’t pleasing and welcoming, any traffic generation activities you do from this point on are wasted. Take the time, and put forth the effort to make your site is as good as possible – and learn to look at it from your visitor’s point of view.

After you do this, make sure that you are using all of the best Search Engine Optimization techniques, such as making sure that you have clean HTML code and that you’ve used your keywords effectively. If you’re not familiar with SEO strategies, find someone who is. (Kentucky small businesses can contact us for a free SEO consultation.)

Once your website is ready for company, only then are you ready to start inviting that company…