MassNet Marketing Blog

If you want to make a powerful difference in boosting your ad response rates, then pay particular attention to your headline.

Why? Because five times as many people will read your headline than your copy. Quite simply, a headline is…an ad for your ad. People won’t stop their busy lives to read your copy unless you give them a good reason to do so. So a good headline promises some news and a benefit.

Think about the last time you browsed through your local newspaper. You checked out the articles, one by one, and occasionally an ad may have caught your eye. Which ads were the ones most likely to catch your eye?

The ones that looked like an article.

The ones with the headline that promised news.

The ones with fonts and type that closely resembled the fonts and type used in articles.

The ones that were placed where articles were placed (as opposed to being placed on a full page of ads, for example).

The ones with the most compelling headlines that convinced you it’s worth a few minutes to read the copy.

Remember that the headline you use is extremely powerful and very important to the overall response rate that your ad receives.