Can You Define Marketing?

June 22, 2009 at 9:21 pm , by admin

There are several elements of marketing which include: public relations, promotions, publicity, advertising and sales.  The below story was written by an unknown author and helps define marketing and all its pieces.

If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed, that’s publicity.

And if you get the mayor to laugh about it, that’s public relations.

If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.

And, if you planned the whole thing, that’s Marketing!

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2 Comments

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2 Comments so far

by Sarah

On June 23, 2009 at 10:43 pm

Pretty nice post. I just came across your blog and wanted to say
that I’ve really enjoyed browsing your blog posts. In any case
I’ll be subscribing to your feed and I hope you post again soon!

by admin

On June 24, 2009 at 8:20 am

Thanks Sarah, we appreciate your visit and comments…

2 Responses to “ Can You Define Marketing? ”

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