MassNet Marketing Blog

Large corporations are jumping on the mobile marketing bandwagon, should you? Let’s look at some facts:

Mobile marketing is a marketing tool that can instantly and directly reach your customers – anywhere, anytime – at home, at work, or when they’re on-the-go.

Mobile text messaging has a HIGHER Read-Rate than Email.

Mobile marketing is a highly personal communications tool…your customers actually ASK to join. 

Mobile marketing is an effective and affordable way to involve your customers and maintain exposure for your business  — better than email, radio, TV or print. 

With mobile, you can reach 250+ million consumers in the U.S. alone. It’s proof your customers have gone mobile! How about you?

If you’re interested in mobile marketing for your business; check out:
www.text2deal.com

BTW: For those of you offering your own coupon clubs, you’re really going to love this…

Evaluating effective marketing methods is always a decision that needs to be thoughtfully considered. Before you take the plunge, one thing to be sure of, is that you totally understand the pricing structure.

Many small business owners have decided to implement a ‘pay per lead’ marketing program without fully understanding the exact methods used to pull those leads. In addition, if you’re not careful, your new lead program could end up costing you considerably more than you originally anticipated.

Should you decide to begin a ‘pay per lead’ marketing strategy, here’s some tips to help:

1. Make sure that you carefully evaluate the pricing structure.

2. Know your target market.

3. Research and analyze your industry specifics.

In addition, take some time to frequently re-evaluate your existing marketing strategies. One of the benefits that small business owners have; is the ability to quickly maneuver, zig and zag, and make changes immediately. If you find that your current marketing methods are not working, don’t be afraid to change them. Try something new, get creative, and go for it! If it doesn’t work out, don’t fret it – simply rinse and repeat…

Today’s question; is it better to invest your marketing dollars in a phone book advertisement, or a website?

Here’s my spin on it. Phone books have been around for decades, they have stood the test of time, and people are used to looking up business information in their local phone book.

The internet, on the other hand, is fairly new, constantly changing, and can often be confusing (search overload.)

However, the fact is; the internet has already proven itself to be the fasted accepted “information sharing” medium in history! 

People are familiar with the internet, they love it enough to pay for it, and moreover, they simply can’t get enough of it. Whether they are using it to stay in touch with friends and family, searching for a job, keeping up with the news, or searching for a local business; the internet is (already) intimately intertwined with our daily lives…and it’s not going to go away.

The key point for small business owners to realize is that when choosing to use the internet for marketing purposes, you’ll find (when done correctly) that it beats the phone book ad handsdown!

Internet marketing is cost effective, easily changed and updated, does not have “ad size” restrictions, and you have the ability to zero in on your local target market at the exact moment they are looking for you.

So what’s the best investment of your marketing dollars? Of course, the answer really depends on your budget; if you can afford it; choose to market your business with a phone book ad AND a website. If cost is an issue – choose the internet.

As marketing consultants, our job is really about making your marketing efforts easier. As a small business owner myself, I realize how much easier it is to have others assist me with tasks that either; 

A. I don’t have time to do myself, or

B. I would simply prefer to place in the capable hands of other professionals.

The old saying goes something like this “SMART PEOPLE PUT SMART PEOPLE AROUND THEM’  -  which simply means you can’t do it all yourself. 

I truly believe that many business owners should try and put aside a small amount of time to examine whether or not they are asking for help when they really need it…  

But, how do you know when your business needs help?

It’s simple; the time to enlist the assistance of others is not necessarily when your business is sinking: 

The time to ask for help is before you leave the dock.

The time to ask for help is before you fall behind your competitors.

The time to ask for help is before the next sales rep comes knocking on the door.

The time to ask for help is before you lose money on outdated advertising methods.

Put yourself in a position of continuously being one step ahead, anticipating the next opportunity, recognize you can’t do it all yourself, and then find qualified professionals to help you get where you’re going.