MassNet Marketing Blog

Effective and affordable local marketing can be as simple as sending a coupon, greeting card, or other type of “touch” communication to your customers and prospects.

For example, a florist might use this method effectively by notating when someone orders a bouquet for a friend’s birthday or anniversary. The florist then contacts the sender eleven months later. They not only remind the sender of the occasion, they also include a discount coupon - then ask if they would like to send another bouquet?

Restaurants often use this type of marketing, and other companies may even take it a step further by knowing when their customers will need a re-order of their product. They’ll send a coupon or other discount in order to make another sale (for example, an oil change).

Nowadays, supermarkets and chain stores not only capture everything you purchase and when; they also send you coupons and discounts for those products you regularly purchase.

You may also know, for example, that Amazon sends emails about books (similar to ones you have purchased in the past) when they are released and they often will include a savings opportunity for “pre-release” items!

Consider starting your own “coupon club” for your business. It’s a great way to stay in touch with your clients and they will appreciate the extra savings, while rewarding you with continued business!

Contact us for more information about how you can start your own coupon club for your business…we offer complete, affordable, and managed marketing solutions for local Kentucky businesses…

You bet it is! In today’s economy, people are absolutely looking for ways to save money. Every little bit helps, and consumers are actively searching for discounts on everything from medical expenses to car repairs…

Why is this important to you as a local business owner? There are many reasons, but the one thing you should realize is that customers will often choose one business over another just because they have a coupon! By offering coupons, you are in essence telling your potential clients that you care about their needs (moreso than your competition) and you want to help them save money.

 How many new customers per year do you need? What is each new customer worth to your business? Do your current advertising methods provide you with verifiable returns on your marketing investment?

You should take some time to answer those questions…then consider the fact that coupon marketing provides you with an opportunity to effectively meet each of those goals – with verifiable returns!