MassNet Marketing Blog

Are local coupons readily available in your town? Would you like to assist local small business owners get the word out about their business and provide a needed service for your community?

We initially created our Coupon Generator Software to assist local small business owners with designing their own in house coupons, but we have also found it can help fill a need in many local communities…

As a local coupon distribution entrepreneur, you can help small business owners get the word out about their business. Start a local coupon distribution business in your town using our Coupon Generator Software – no graphic design or technical experience is needed.

If you are considering starting a coupon business in your town, visit www.coupongenerator.net for more details.

We can also assist you with custom designed coupon templates and comprehensive coupon website development.  This is a needed service in all communities and a great opportunity for motivated entrepreneurs!

TV is an extremely powerful medium for getting your message out to customers. Whether you deliver your commercials via local cable advertising, or national television stations, few can debate the impact of television commercials when it comes to marketing your local business.

The problem for many small business owners, of course, is the expense of delivering your commercial message via television. Video commercials are not cheap to produce and quality air time can definitely put a dent in the annual budget.

Wouldn’t it be great if you could deliver the same commercial quality  and impact without sacrificing your childrens college tuition?

The value of online video commercials are just now beginning to be realized.  With the influx of video websites such as YouTube, the internet has  started to see a shift in how marketing is done online and small business owners are starting to take notice!

No longer viewed as just a hobby or fun past time, online video commercials are undoubtedly the next big thing for spreading your business message to the masses.

Also known as the unique selling position, the USP is often one of the most often misunderstood elements of good advertising. It’s what separates your product or service from your competitors. Let’s take a quick look at some unique selling propositions for a product itself:

1) Lowest Price – If you’ve got the corner marketed on low budget prices, flaunt it. Wal-Mart has made this USP famous lately, but it’s not new to them. In fact, selling for cheaper has been around as long as capitalism itself. Personally, I’m not crazy about price wars, because someone can always come along and sell for cheaper. Then it’s time for a new strategy…

2) Superior Quality – If it outperforms your competitor’s product or is made with higher quality materials, it’s a good bet that you could use this fact to your advantage. For example, compare Breyers Ice Cream to their competitor’s. From the packaging to the wholesome superior ingredients, the quality is evident. It may cost a little more than their competitor’s ice cream, but for their market, it sells.

3) Superior Service – If you offer superior service over your competitor’s, people will buy from you instead. This is especially true with certain markets that are all about service: long-distance, Internet service providers, cable television, etc.

4) Exclusive Rights – If you can legitimately claim that your product is protected by a patent or copyright, licensing agreement, etc., then you have a winner for exclusive rights.

Want some more USP examples?

· We are the only car repair shop that will buy your car if you are not 100 percent satisfied with our work.

· Delivered in 30 minutes or it’s on us!

· No other furniture company will pay for your shipping.

· Our recipe is so secret, only three people in the world know it!

As with most ways to boost ad copy response, research is the key with your USP. Sometimes your USP is obvious, for example if you have a patent. Other times you must do a little legwork to discover it (or shape it to your target market).