MassNet Marketing Blog

Large corporations are jumping on the mobile marketing bandwagon, should you? Let’s look at some facts:

Mobile marketing is a marketing tool that can instantly and directly reach your customers – anywhere, anytime – at home, at work, or when they’re on-the-go.

Mobile text messaging has a HIGHER Read-Rate than Email.

Mobile marketing is a highly personal communications tool…your customers actually ASK to join. 

Mobile marketing is an effective and affordable way to involve your customers and maintain exposure for your business  — better than email, radio, TV or print. 

With mobile, you can reach 250+ million consumers in the U.S. alone. It’s proof your customers have gone mobile! How about you?

If you’re interested in mobile marketing for your business; check out:
www.text2deal.com

BTW: For those of you offering your own coupon clubs, you’re really going to love this…

Internet business owners realize the importance of proper search engine optimization (SEO.) They know that the best way to make sales from their website is to correctly optimize the website so that it can easily be found via the search engines.

Unfortunately, many small business owners fail to realize the importance of proper search engine optimization. If you fall into this category, you are painfully neglecting your most effective advertising resource  – which is of course; your website!

Money that is currently being delegated to expensive newspaper ads, radio ads, and/or television commercials could drastically be reduced simply by implementing an effective website marketing strategy that includes proper search engine optimization, solid design principles, and a well implemented marketing system.

Sound complicated?

It is!

Think about it;  if it was easy, everyone would be doing it – right?

The important thing to realize is that it is never too late to start doing things the right way!

If you are not seeing the kinds of results you expected from your website, or if you simply don’t have time to implement SEO, eye catching graphic designs, and results oriented marketing strategies, then by all means find someone to do it for you! Afterall, the web is not going to wait for your business to start doing things the right way…but, it will reward those who do.

Evaluating effective marketing methods is always a decision that needs to be thoughtfully considered. Before you take the plunge, one thing to be sure of, is that you totally understand the pricing structure.

Many small business owners have decided to implement a ‘pay per lead’ marketing program without fully understanding the exact methods used to pull those leads. In addition, if you’re not careful, your new lead program could end up costing you considerably more than you originally anticipated.

Should you decide to begin a ‘pay per lead’ marketing strategy, here’s some tips to help:

1. Make sure that you carefully evaluate the pricing structure.

2. Know your target market.

3. Research and analyze your industry specifics.

In addition, take some time to frequently re-evaluate your existing marketing strategies. One of the benefits that small business owners have; is the ability to quickly maneuver, zig and zag, and make changes immediately. If you find that your current marketing methods are not working, don’t be afraid to change them. Try something new, get creative, and go for it! If it doesn’t work out, don’t fret it – simply rinse and repeat…

Effective and affordable local marketing can be as simple as sending a coupon, greeting card, or other type of “touch” communication to your customers and prospects.

For example, a florist might use this method effectively by notating when someone orders a bouquet for a friend’s birthday or anniversary. The florist then contacts the sender eleven months later. They not only remind the sender of the occasion, they also include a discount coupon - then ask if they would like to send another bouquet?

Restaurants often use this type of marketing, and other companies may even take it a step further by knowing when their customers will need a re-order of their product. They’ll send a coupon or other discount in order to make another sale (for example, an oil change).

Nowadays, supermarkets and chain stores not only capture everything you purchase and when; they also send you coupons and discounts for those products you regularly purchase.

You may also know, for example, that Amazon sends emails about books (similar to ones you have purchased in the past) when they are released and they often will include a savings opportunity for “pre-release” items!

Consider starting your own “coupon club” for your business. It’s a great way to stay in touch with your clients and they will appreciate the extra savings, while rewarding you with continued business!